Bob Laszewski, a healthcare policy consultant, made a post to his blog called Healthcare Policy and the Marketplace on February 4^th declaring there to be no difference within the parties on healthcare policy and advising voters and those caucusing not to cast their votes based on healthcare proposals alone. He briefly explains what the differences are between Republican and Democratic proposals, what he calls an “open market” versus “shared responsibility.”

As a blog such as this, set up on Blogger and without advertising, is not aiming to make a profit, it should not be affected by market forces. However the post is still aimed to capture those with short attention spans, with key phrases in bold. The tone of the blog, both authoritative and casual, highlights the difference between conveying news through a new medium, such as a blog, and an old medium, such as a newspaper.